Auto Sales Excellence: Surpassing Monthly Quotas & Loyal Customers

1 Day workshops

The entire success of the automobile industry essentially depends on sales numbers, and the quality of the sales staff. There is an enormous request for compliant auto salespeople who have the skills and abilities in this world of technology. Car Dealer owners who invest time and money in an auto sales training workshop will get sales results with a re-educated, highly competent sales staff. Our auto sales training workshop will offer your staff an actual education in car sales, and its current shoppers, inspiration needed in today’s highly competitive arena of auto sales.
Auto sales training is necessary for both new and used car sales. Auto sales training should be provided to every new salesman to make sure he/she is empowered with the necessary skills to attain success and sales in their career. Successful auto sales training includes follow up training and development as this must be an ongoing practice to make sure the new skills attained and their professionalism is sustained. Auto sales training develop salespersons on the basis of making sales, then with after training support, daily discussions and close communication between management and the sales staff assure that the dealerships expected results are obtained.


Auto Managers and Salespeople will understand how to:
  • Make more sales on the lot (without talking price)
  • Create or limiting negotiation for more deliveries
  • Handle ordinary objections that are every day market barriers
  • Boost your Unit Sales, Gross Profit and CSI by following a constant proven process all the time.
  • Key Selling Skills
  • Inquiring customer needs through proper questioning techniques
  • Let the customer think they are in control of the process
  • The Sales Consultants position in the Dealership
  • Retail Selling, Customer Selling Principles – Do’s and Don’ts
  • Professional Selling
  • Effective Presentation Skills
  • Sustaining Customer Fulfillment
  • Limiting Price Questions
  • Step-By-Step “Basics” Value Building & Closing Procedure
  • Key Closes & Objection Techniques To Turn “Thinkers” Into “Buyers”
  • Closing The Sale And Lessening Objections
  • How To maintain negotiations focused on Budget & Lifestyle Needs, not price
  • Distinctions between Closing And Negotiating
  • Utilizing your CRM tools for more effective reports and follow-up


  • Retail Selling, Customer Selling Principles – Do’s and Don’ts
  • Auto Sales Management, dealership owners, sales staff, reception assistants
  • Lease Sales Management, lease staff, reception assistants


As we know the Internet has changed all businesses and all marketplaces, in a way they have become more competitive then ever, a significant impact on the automobile industry as a whole. Consumers can quickly and easily access any vehicle website, any vehicle review website, they can easily view pictures and obtain prices for any vehicle, they can even build their own dream vehicle comparing models, features, and prices. People are now much more inform and in turn spend less time meeting relying on a salesperson. With this in mind, your salesperson has to have the skills necessary to make this educated customer a buyer.


Quotes provided are for immediate city area only. Rates will change for training locations outside city area.

Course Fee: $795 per person        

Become a new client of ours, and receive a discounted rate off the rates shown above, and on training course development rates or e-learning module development service rates. Ask for details when you contact us. All new clients have the Alter Course fee waived.

Satisfaction Guaranteed:

We fully guarantee the content and quality of this workshop. If at the second break-time provided by the facilitator, you are not completely satisfied with this course, we will refund your money in full. No questions asked!

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