For you to know more about proper optimization you need to understand more about a search engine The activity of these search engines are very structured especially on website encounters each day. . They land at each webpage by one or other different means every day, and with over 4 billion websites online, this is a tedious task.

Each time a search engines gets to your company webpage, they will search for specific elements which may include the keywords you chose to enable a search engine to find you, or to find what you site offers. The search engine crawl determines specific criteria that should be present on your website for it to rank on a search engine result. Words used, webpage title, use of repetitive keywords, back links, the list goes on.

Website ranking is very crucial when it comes to consumers locating your website. Each moment they conduct a search with a keyword in connection to your business, it will show up in the search engine results pages, or by SERPs. Based on your keywords and the website content, your website will be displayed, in the search engine results, in order of its importance, based on the search engine crawl. This ranking can be maximize through the use of search engine optimization. This is where SEO comes into play. So you may now understand why you need search engine optimization. SEO allows you to place higher on search engine results, so with more traffic to your website, your business and search engine ranking will increase. Have you ever wondered why some of your competitors are on page 1 of Google, it is because they have pursued the importance of SEO.