Key Account Managers: Prospect & Retain More Clients

1 Day workshops

The approach of a Key Account Specialist/Manager is to effectively sell and promote products and services for a company or organization. Oh yes, this may sound easy, but in fact it requires a dedicated strong visionary with sales skills to accomplish this. And not everyone has these characteristics. This is where we can help.
This workshop builds upon the skills necessary for you to prospect, build and survey client needs, while focusing on a long-term interaction philosophy while building a loyal client base. Too many salespeople today are still one hit, one sale wonders not focusing on long term client needs.


This intensive two day workshop will improve your Key Account Management skills on how you can effectively manage current and prospective client accounts while building upon client retention and boosting client loyalty
  • Learn how to analyze the core attributes of a key account.
  • Provide “value” to any account.
  • Understand the roles and responsibilities of being a key account manager.
  • How to analyze a client’s business environment and their needs.
  • Evaluate the clients organizational behavior and learn how it can fit with your organizations products and services.
  • Creating a competitor matrix.
  • How to network effectively using today’s technology.
  • Sustain the concentration of the team through whilst meeting account objectives.
  • How can you impact your influence on any account activity.
  • Learn the significance of future product development within a key account and how you can use it to close a deal.
  • Understanding the power of asking the client the right questions to match your product/service exactly to their needs.
  • Creating a client proposal for your 1st meeting appointment.
  • Maintaining customer support after the sale.
  • Understanding the importance of using customer retention software.


  • Strategic business advisor
  • Business Manager
  • Relationship Architect
  • Team Leader


Being an account manager has many perks. Creating a plan of attack is essential toward the success of an account manager. Understanding your client needs and asking the right questions allow to you make a sale more quickly and with less effort. This workshop will provide you the skills necessary for you to excel as an account manager where you no longer have to rely on “price” to seal the deal.


Quotes provided are for immediate city area only. Rates will change for training locations outside city area.

Course Fee: $795 per person        

Become a new client of ours, and receive a discounted rate off the rates shown above, and on training course development rates or e-learning module development service rates. Ask for details when you contact us. All new clients have the Alter Course fee waived.

Satisfaction Guaranteed:

We fully guarantee the content and quality of this workshop. If at the second break-time provided by the facilitator, you are not completely satisfied with this course, we will refund your money in full. No questions asked!

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