1 Day workshops

In this two day intense workshop, participants will acquire abilities to discover and enforce raw skills and processes, capabilities for problem resolution and decision making, ability to intercommunicate effectively, theoretic and realistic professional knowledge in the marketing area of business also including the ability to employ Cognition in a employment background. This two day workshop provides each participant with a unparalleled opportunity for in-depth subject field of business-oriented marketing focusing on key topical areas, to allow participants to formulate a wider appreciation and abilities in the regions of critical analytic thinking and creative thought. Marketing is not simply a course you take in school and get an “A” grade, marketing is creativity and taking alternative approaches. This two day workshop will help you accomplish this.


We introduce the encompassing discipline of marketing. We show how the topif of marketing embraces its role in a changing business environment and acquaints participants to the conceptions and strategies utilized by top marketers in confronting the challenges Bestowed by the dynamic world of business enterprise.
  • Unveiling Marketing.
  • Market Research and your Target Audience
  • The Marketing Mix.
  • Marketing Communications
  • Marketing Management
IBuyer Conduct & Evaulating their Needs:
We now introduce participants to the principal behavioral concepts and hypotheses linking to Interpreting the behavior of consumers inside the field of marketing. We look at marketing from the position of customer (consumer and organisational) behavior. This unit backs decision making, the psychological science of the buyer and the societal and economic surroundings in which the buyer Works in an effort to show how this intellect of consumers may be utilized to formulate marketing strategies for both groundbreaking and surviving products.
  • Topical Introduction
  • Attitudes, Perceptual Experience & Buyer Personalities
  • Problem Solving & Search
  • Key Influences upon Buyer Behaviour
This topic acquaints participants with the topic of marketing communication and particularly promotion Direction as a central domain of marketing decision-making. We look deeply in detail at the promotion direction blend – Advertising, PR, Sales Publicity (including Direct Marketing) and Personalized Selling and we show how these factors are aligned to formulate an operational strategy to inform and persuade a buyer to buy or a consumer to consider your business. Particular emphasis is placed on the consolidation of promotional instruments and utilizing each harmonizing to they’re respective potencies and weaknesses.
  • Marketing Communications
  • The Promotional Blend
  • Social Media, Marketing Media’s and Creative Thinking
Marketing research connects an establishment with its surroundings. It calls for the specification, accumulating, breaking down and interpretation of marketing Data in order to form marketing conclusions to maximise business opportunities in a convoluted and Unsettled marketing environments. It centers on corresponding research techniques and processes to dissimilar types of conclusions marketers arrive at. It debates Pragmatic and abstract marketing and buyer-related issues. Also in this unit we concentrate on the evolution of business and marketing strategies, where participants start to use the prior training data and position it into a strategical marketing framework. Participants are Expected to practice their theoretic learning to pragmatic situations through case study exercises/discussions and or business sector simulation styles of learning. This unit will reexamine some of the central marketing concepts addressed in earlier training of the day to allow participants to incorporate the material in a strategical Model to learn the need of strategic preparation and marketing direction management and conceptualization.
  • Topical Introduction
  • Developing Marketing Strategies
  • Evaluating a Strategy
  • Determining an Optimal Marketing Mix Strategy
This unit provides the participants with skills with how to formulate and deliver, monitor and align a marketing design by focusing on the creation and use of marketing targets, strategies, activities and internal/external resources. This subject constitutes the Conception of the marketing plan which will be formulated for employment in the approaching fiscal or calendar year.
  • Introduction to Marketing Preparation
  • Formulating a Marketing Plan
  • Execution and Launch
  • Controling Marketing KPI’s & Metrics


Anyone who is invloved in a marketing capacity where their position involves the marketing and distribution of a service or product out into the marketplace or internet.


Nowadays, clients are the directing point in organizations and merchandises are created observing clients in mind. All the same Marketing can’t be isolated and the merchandise, pricing, arrangement and packagings of the product ultimately hinges upon the merchandising and marketing function. Therefore with the client as the key component of an organization profitable success, marketing is now finally recognized as the prima integrative component for any organization.


Quotes provided are for immediate city area only. Rates will change for training locations outside city area.

Course Fee: $795 per person        

Become a new client of ours, and receive a discounted rate off the rates shown above, and on training course development rates or e-learning module development service rates. Ask for details when you contact us. All new clients have the Alter Course fee waived.

Satisfaction Guaranteed:

We fully guarantee the content and quality of this workshop. If at the second break-time provided by the facilitator, you are not completely satisfied with this course, we will refund your money in full. No questions asked!

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