The most encouraging part is that value-added selling ability is a learnable attitude. Learning how to build value in a product or service can each be learned but it also has to be sincere and not a cheap salesperson tactic to make a sale. Once you learn how to add value in what you are offering or promoting, sales people can further develop this skill and attitude and gain customers for life.

Our Value Added Selling Coaching program is an outstanding opportunity for salespeople, or any person who promotes a product or service, who do not want to focus solely on price making a sale, but for those who wish to create a lasting association with their clients for life. This workshop gives you a complete outline on how to build value in what you are offering or promoting. This workshop focuses on typical sales and advertising cycles in the prospecting, positioning, welcoming, needs discovery, product/service demonstration, negotiation and closing stages to name a few.

This workshop will help you improve your feature and benefits positioning techniques, as well as your sales and product/service presentation techniques. We will show you how to modify your customer interaction techniques to better enhance your understanding of various personality types and how to connect to them.

Each attendee will also be provided a personal coaching session to discuss a specific improvement/interest/current work situation that is important to them

Building value in your products or services is a huge opportunity for any organization whose goal is to manage and increase their market share and position. By adding value in what you do, and what you can offer a prospective client, your clients will notice this professionalism, as compared to the competition. They may even surprise you by making referrals or even compliment your manager on your mannerism and salesmanship. People who create a system that support major sales behaviours, and who tutor their sales people, ultimately inspire them to constantly develop their expertise will be those who emerge to the top as value-added sellers.