One of the many reasons for the popularity of B2B sales and B2B service selling is volume, while another reason may be simply that some business realize the importance of B2B selling in these fast paced times. An individual, a customer, may visit a clothing distributor or manufacturer's website, view the inventory then order two pairs of shoes or a sweater. On the same website however, a buyer for a national chain of clothing stores, may then order 5,000 shoes and 3,000 sweaters. So, without a B2B component built into their business, the manufacturer could have lost out on very lucrative sales. Here is we can help you improve your B2B process so that you can fully profit from today's online and offline business environments.

This workshop will help you understand the major uniqueness and differences between B2B and business-to-consumer (B2C) marketing, online and offline. By identifying current best practices in the field of B2B marketing, you will be able to contribute more effectively to the marketing process within your organisation. This workshop will also allow you to acquire a foundation of B2B marketing principles that can be applied in your workplace.

Any job position who is engaged in business to business interactions, or within department to supplier business interactions